The three rules for successful retailing have not changed for the last eighty years. They are unlikely to change in the next 80 years either. They are so basic that retail managers have forgotten that they are the foundation of a successful business. Read more…
One of the ways of increasing revenue is to sell more to your existing customers. This requires information so that you can contact your existing customers through various media. For example you may wish to send them details about an upcoming sale or you may have a new range of products which you would like to introduce to them. Read more…
Business owners often tell me that marketing is complex and horribly expensive. They believe that it is a hit and miss affair without any guarantees of results. Generally, I agree with them and explain that the majority of business owners don’t realize that marketing can be carried out very economically without huge outlays of money. Curiously enough, the low or no cost marketing gets results because it is targeted. Read more…
We have all had them. The problem customer. Every business has a downside in the form of the problem customer. Don’t you wish sometimes that you never agreed to do any work for this customer from hell? Don’t you wish that someone had told you before you accepted the work that this person was going to be impossible to deal with? Read more…